TCP SP20

Concepting brand campaign look & feel for The Children’s Place Spring ‘20

SPRING FASHION | CONCEPTED WINDOW SET
Shoot direction inspired by the SPRING20 clothing line, focused on rainbow colors and playful interactions. Using large-scale geometric shapes as both props and environmental pieces creates a colorful playground setting the mood of happiness, playfulness, and emotive shots.

EASTER FASHION | CONCEPTED WINDOW SET
Easter fashion is a more elevated shoot direction complimenting the traditional, feminine Easter dress product line for SPRING20. Oversized flowers created from cut paper and soft materials lend into an organic play between product and environment.

SP20 TYPE, GRAPHICS, & COLOR DIRECTION
While product and set direction are different for Spring Fashion and Spring Easter, the color stories and type treatment are complimentary to a balance brand recognition and seasonal cohesion.